You know you should be emailing your list, but writing those emails?

Not an easy job.

Black Friday emails usually… well, they suck. They’re generic, they’re pushy, and they don’t make people excited to buy. And as a course creator, that’s not who you are.

Your emails should be a reflection of the value you offer, not something your audience wants to ignore.

There’s more to a Black Friday email than simply communicating an expiring discount.

The best campaigns are actually very strategic.

Each email plays a very specific role because at the end of the day, your Black Friday deal is competing not just with your closest competitors, but with thousands of other brands who are all after the same thing:

Your customer’s attention, budget and commitment.

So, you could do it like everybody else…

Or you could make sure that even your Black Friday emails do a stellar job of communicating the kind of value you want your brand to be known for.

Write Black Friday emails that don't suck

Data Driven. Real Examples. And Templates

In this course, you’ll learn exactly how to write Black Friday emails that get opened, clicked, and convert into sales. I’ll walk you through each email type—announcements, social proof, urgency, and even handling objections—all backed by real-world examples and proven templates. This isn’t a copy-paste job; it’s a strategy you can tailor to your brand and your audience.

    1. This is not a Flash Sale, so prepare for more than 1 day

    2. It’s Not Just About the Discount

      FREE PREVIEW
    3. Types of emails: The announcement

    4. Types of emails: Social Proof + Testimonials

    5. Types of emails: Objection handling

    6. Types of emails: Urgency + last chance reminders

    7. Types of emails: Value + Benefits

    8. Your Email Templates

About this course

  • €97,00
  • 8 lessons
  • 2 hours of video content

How many emails are you writing for Black Friday?

3? 5? 10? Well, I’m writing dozens each year.

On average, it's about 70 per year for multiple course creators.

I’ve been doing this so many times now that I’ve been able to create a framework. And even though some brands have a different tone of voice, offer or audience, I don’t have to reinvent the wheel every single time I write a Black Friday campaign.

And wait… IT GETS BETTER.

Not only do I have a framework and a process that allows me to skip 70% of the hard work, BUT, I am comfortable with the strategy I propose, because of the tests and results from previous years.

And that my friend removes so much of the guesswork.

And if you really want to make writing this year’s Black Friday emails so easy it’s almost unbelievable, just get my strategy + templates. 

Black Friday emails that don’t suck teaches you the types of emails I use when writing for my clients and it gives you access to templates.

Easy peesy, right? Get your access below.

Made for course creators, by a conversion copywriter

Not theory, not some random tactics.

  • Step-by-Step Video Lessons

    Clear, actionable video tutorials that guide you through each stage of crafting high-impact Black Friday emails, from announcements to urgency-driven reminders.

  • Email Types and Strategies for Every Stage of the Sale

    Specific guidance on creating various types of emails—like announcements, social proof, urgency, and objection handling—to strategically move your audience toward a purchase.

  • Customizable Email Templates

    Proven email templates that you can easily adapt to fit your brand and voice, saving you time and ensuring consistency across your campaign.

  • Tailored for Course Creators

    A unique focus on the needs and challenges of course creators, with strategies designed to maximize engagement and conversions specifically for online course sales.

  • Real-Life Examples

    Insightful examples and real-world case studies showing successful Black Friday campaigns to illustrate what works and why.

This isn't some AI generated course

It's a collection of tested and winning strategies from a conversion copywriter's Black Friday toolkit

Monica Badiu

Senior Conversion Copywriter

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.